It Ruins Your Analyticsįirst, bot traffic ruins your analytics data. Why Do You Have to Identify Bot Traffic?ĭetecting and identifying bot traffic is essential for several reasons. This, of course, is a cyber security issue and has the attention of specialists. They use more elaborate codes and scripts. However, the cybercriminals who use the bots to drive fraud traffic try to keep up with these mechanisms. Even though it is less than wanted clicks, bots still interfere and mess up the big picture and analysis of the ads.Ĭlick fraud detection mechanisms work quite well now. According to a study by Incapsula, in 2015 the traffic driven by humans was 51% of the total and 29% by bad bots. The most common traffic bot can infect the device of users and click on the ads on their behalf. But click fraud prevention mechanisms deal with the bad ones. For instance, you can use bots to gather information. Why am I emphasizing bad? There are good bots too that are utilized for good purposes. What you can't measure you can't manage - avoid the traffic bot! The Bad Bots Generate Clicks What you can't measure, you can't manage - avoid the traffic bot! This is where the traffic bot of sorts has a lot of leverage. A classic conflict of interests, which is usually solved in favor of publishers. The quantity doesn’t matter to the advertiser, well, it is directly connected to the price they are going to pay but in terms of traffic and conversion rates, the amount doesn’t matter a lot.īut for the same reason, it matters to the publisher, so they have a huge incentive, in the form of money, to generate as many clicks as possible. Traffic bot: As the name suggests, publishers charge for pay-per-click ads based on the clicks that the ad gets. But let’s be realistic, 9 out of 10 times, ads won’t boost the sales right away.
Trafficbot online full#
Online PPC ads offer the full package for not so high prices given the fact that it works immediately. They are very flexible and, what is more important, they can reach a variety of people and meanwhile be targeted. All of the work they do follows this goal and there are a lot of tools and methods that help them reach the desired result. Marketers work day and night toward one goal - drive traffic to the website of their clients, raise the conversion rates to eventually increase the sales. Traffic bot is a program application designed to mimic human traffic, so essentially they are non-human traffic.
Trafficbot online how to#
So in this article, we’re going to talk about what is actually a traffic bot and how to stop it in order to have the best campaign results. Simple as it sounds, the 9 to 5 of a traffic bot is to provide fake metrics and hinder results. The job of a traffic bot is to frustrate the results of a true data-driven marketer. ClickGUARD Mobile App Your ClickGUARD data, just a step away.
Trafficbot online software#
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